Is Instagram a Useful Platform for Real Estate Agents

im365 • April 4, 2022

Social media can be a daunting landscape for a real estate agent. However, without a strong social media presence, you’re likely to miss out on business connection and potential clients.

Rather than sticking to just one platform, it’s a good idea to have an active presence on a few different platforms. That’s because different platforms are best for different types of posts and allow you to engage with varied target markets.

Instagram is one of the most commonly used social media platforms for realtors. Is it worth it to set up and manage an Instagram account for your real estate business?

Should Real Estate Agents Use Instagram?

Most real estate agents can benefit from operating an Instagram account for their business.

Compared to other social media platforms like Facebook and Twitter, Instagram tends to do a better job of encouraging engagement from followers. If your followers are engaging with your posts, your page will perform better and get noticed by a wider range of people. Even if you’re not paying money to advertise, it’s still possible to get your Instagram posts seen by potential clients.

What Should I Post on Instagram as a Real Estate Agent?

If you’ve ever used Instagram, whether it was for personal or professional reasons, you already know that it’s a largely visual platform. On your Instagram page, the images and videos you share will be front and center. This also means that these visual elements should be high quality and compelling enough to catch the viewers’ attention.

When you’re looking to share high-quality photos of your real estate listings, Instagram is one of the best platforms to do so. Take advantage of the app’s visual nature by sharing beautiful photographs of the properties you’d like to bring attention to.

In your Instagram post’s description, consider using hashtags to your advantage. Using the correct hashtags can drive more traffic to your posts and make them easier for potential clients to find.

If you want more tips and tricks about using Instagram as a real estate agent, don’t hesitate to contact us today.

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